Client: Adelaide RTO · Adelaide, South Australia
A registered training organisation in Adelaide running across multiple disciplines had a content problem familiar to anyone in the sector: enrolments arrived in unpredictable waves, social media output was inconsistent because it was always someone’s third priority, and there was no email marketing happening at all.
The leadership team knew content was part of the answer but didn’t have the bandwidth to commit. They needed an outside team that could own the monthly cadence end-to-end — strategy, production, scheduling, reporting — and link the work directly back to the numbers that actually mattered: enrolments by course intake.
Over twelve months we delivered a content strategy aligned to course intakes, monthly social content batches, a new email platform with proper segmentation, and a monthly reporting cadence that tied every initiative back to enrolment numbers. Year-on-year enrolment growth landed at 38%, with email engagement running more than four times the industry average.
Our intake numbers are now predictable in a way they never were before. We can plan staffing around them.
The team finally has time to focus on student outcomes instead of scrambling to post on social.
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